Wednesday, 20 November 2013

Negative and positive music videos to how women are shown in music videos.

Negative and positive music videos to how women are shown in music videos.

In the music video 'Telephone' by Lady Gaga, all the women in the music video are definitely shown as being objects of desire because all of the women are dressed in mainly revealing clothes and have scenes of sexual movement such as kissing, dancing, licking and other motions that are seen as being pornagraphic but although most of the video was in a sexual manor, there were scenes of women being shown as masculine and the men as weak and powerless to the music video. Maybe because of this the music video was trying to show a message of feminine masculinity.
In this music video of Katy perry "part of me", this is a perfect example of how women are not being treated as objects of desire and challenging the stereotype. The video consists of a women that is weak and turns into something strong and with the view of her going into the army with other men and women who are equal in how the army would be. The movement of the video is shown as aggressive to kicking the camera or being shown in an animalistic way by working hard definitely not and object of desire.




What you have said here is solid, but there is a real lack of examples from either video. Also please consider how you structure a sentence.

T: What you must do now is develop your points and fully explain them using multiple specific examples. Pick out all of the technical aspects (Mise-en-scene, editing, lyrics etc)

Thursday, 14 November 2013

Laura Mulvey Essay Template

How does Laura Mulvey's theory apply to "Dirty" and "Do it like a dude"

In Christina Aguilera's video of "Dirrty" the use of the camera invites sexual gaze by having angles of the camera e.g. close ups on parts of her body. She is shown as being locked in a cage and dancing in front of men with a few other girls behind her looking similarly dressed to Christina Aguilera but the camera is mainly being shown at her and are just for background. The video attempts to show masculinity to the women in the music video by fighting, but they are dressed in very revealing clothes, shortly after they have women and Christina Aguilera in the shower.

Music videos like "Dirrty" can usually have a target audience of mainly men because it is appealing and can be known for being "Eye Candy"e.g. dancing half naked in front of men. The women in "Dirrty" interact with the men in a sexual movement especially when Christina has two men on both sides right next to her grinding and looking like an animal being locked in a cage and having to fight in front of men with very revealing clothes e.g. bikinis, Leather chaps, short skirts, bras and ripped tights.

In Jessie J's "Do it like a Dude" music video, she attempts to change views on how people see girls in music videos and challenges the stereotype. She does have close ups on the face like in "Dirrty" but she makes it different having dark and spiky lips which is not shown as an object of desire to people. The music video shows the men and women as being equal and not having any difference to opposite sex. The movement of the women are not appealing but aggressive to the camera e.g. aggresively grabbing and shaking the camera. Jessie J in the video is more appropriate because her clothes are less revealing and not being anywhere close to any other actor in the music video unlike Christina Aguilera in "Dirrty". some of the audience  still view the video in a voyeuristic way because Jessie J is still doing what an average music girl would do such as wearing partly revealing clothes, sexual dances and kissing scenes but does still make the video unique. The music video show to have been made for audiences like both male and females. This shows examples and links to the song of Katy Perry "Part Of Me" where both videos show that women are equal both women music artist representing themselves as violent, strong and independant.

In conclusion, Laura Mulvey's theory was correct in how women are presented in music videos as being objects of desire but there are people who are challenging the stereotype e.g. Jessie J "Do it like a dude" but music videos like Christina Aguilera "Dirrty" are making it worse for how people are going to see music videos but they can change but music video girls being shown as objects of desire are getting to ridiculous levels.